Setting and Achieving SMART Goals

You know the feeling. You’re working hard, but it feels like you’re spinning your wheels. You even have those days (and weeks!) when it seems as if you’re losing ground. When you reflect on the last several years, you realize your achievements have fallen short of your goals, and you have no reason to think anything will change over the next years.

You’re not alone. Many people spend their lives thinking they have their foot mashed down on the gas pedal, only to realize they have covered very little distance. They may be drifting from job to job, even changing careers, trying to discover the best fit for their lives.

Most of these people have brains, abilities, and the nerve to go out and get what they want. But they fail because they have never organized their talents and energy around a goal. Here’s how they (and you!) can change things:

 It’s SMART to know where you’re going

When you set SMART goals, you eliminate the kind of generalized thinking that has kept you anchored in place. After you spell out your ideas and focus your efforts on them, you can begin to use your time and resources productively. Your chances of getting where you want to go are greatly increased.

Here are your SMART goals:

Specific: Your goals must be well defined so that you can focus your efforts and feel motivated to achieve them. A general goal goes something like this: “I want to lose weight.” A specific goal would be: “I will join Weightwatchers and lose 30 pounds by my birthday.”

Measurable: Your goals must be measurable so that you can track your progress and keep your motivation. In the previous example, your weekly weigh-ins provide the measurable component that keeps you informed of your progress.

Attainable: After you have identified your goals, your attitude is transformed, and you begin to sharpen your skills and develop your abilities to get closer to them. Of course, your goals need to be realistic to be successful. They should stretch your skills but remain possible. You can’t expect to lose 30 pounds by your birthday if your birthday is next week.

Relevant: Does this goal match up with other pertinent goals? That’s an important question that you must answer for yourself. The goal must matter to you. Since you will need help and support to achieve it, you must be able to drive everyone forward without wavering.

Time-based: Every goal needs a time frame so that you have a deadline to focus on and something toward which to work. This part of the SMART goal criteria helps to give a sense of urgency to your goals and contributes to preventing everyday tasks from taking priority.


This simple-to-follow method can give you the tools to change your life.  To learn more about setting and achieving SMART goals, give MEMOR Coaching & Consulting a call at 610-850-5688 or visit us at